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Facebook took a brilliant step in the right direction by making the visible email on a person’s profile @facebook.com by default.
Long ago I learned that change has unintended consequences. The unintended consequence of the change that Facebook has made is that media has blown up with extreme negative reaction.
An excellent piece by Kashmir Hill, Facebook's Lame Attempt To Force Its Email Service On You sums up the change.
Some outrage is understandable because Facebook made the change without user’s consent.
In my view the change is brilliant because it is good for the users, the marketers, and Facebook. I write about investments, this change is good for potential Facebook investors.
There have been a lot of privacy concerns related to Facebook. The fact that now by default a user’s private email is not visible on the profile is a step in the right direction.
There have been serious concerns about marketers and app developers collecting user information including their private email addresses. By hiding a user's private email and assigning a Facebook address, Facebook is opening up the way for more freedom for marketers and app developers.
It is no secret that the Facebook IPO has been a fiasco. The only real way for Facebook to gain investor confidence again is to produce solid profit and revenue growth numbers. Anything that allows marketers and app developers more freedom should lead to greater creativity and ultimately to greater profitability for Facebook.
When Facebook email was first introduced, some dubbed it as Google (GOOG) GMail killer; however Facebook email turned out to be a lemon. Now Facebook is making delicious lemonade out of the lemon.
About Me: I am an engineer and nuclear physicist by background. I have founded two Inc. 500 companies, and have been involved in over 50 entrepreneurial ventures. I am the chief investment officer at The Arora Report, which publishes four newsletters to help investors profit from change. Please feel free to write me at Nigam@TheAroraReport.com.
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