The Business Of Football

The National Football League is the strongest sport in the world. The reason: No other league has so successfully exploited new stadiums as the NFL during the past decade. Each of the top 10 most valuable teams plays in a modern stadium, or will by 2010. Yes, England's prolific soccer team, Manchester United, is still the most valuable team in the world ($1.8 billion), but there are only four soccer teams (Real Madrid, Arsenal and Liverpool are the others) worth over $1 billion. The NFL now has 19 teams worth that much, compared with five last year and none five years ago.



The Dallas Cowboys stand at the top of our list as the most valuable team in the NFL, worth $1.6 billion. In 2009 the team will move into a new stadium that should bring in at least $100 million more than their current home. More ...

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COLT 45

Indianapolis Colts owner Jim Irsay may come across as a flaky, 1960s hippie burnout. But no NFL owner has done more with less.



What's In A Name?

Companies will pay hundreds of millions of dollars for the rights to name a football stadium.



ForbesAutos: Cars of the NFL Stars

In the pro football world, luxury cars are more than just a way to get to the stadium.

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