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Mary Cain says the ‘all-male Nike staff became convinced that in order for me to get better, I had to become thinner, and thinner, and thinner’.
Mary Cain says the ‘all-male Nike staff became convinced that in order for me to get better, I had to become thinner, and thinner, and thinner’. Photograph: Jason DeCrow/AP
Mary Cain says the ‘all-male Nike staff became convinced that in order for me to get better, I had to become thinner, and thinner, and thinner’. Photograph: Jason DeCrow/AP

If Nike really wants to empower women, start with athletes like Mary Cain

This article is more than 4 years old
Arwa Mahdawi

Enough with the expensive ads – try ensuring that no other young athlete has to suffer what Cain went through instead

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Women’s sports mistake thinness for fitness

When Mary Cain got the call from Nike it was a dream come true. It was 2013 and the teenage track star was the fastest girl in America. Being asked to join the Nike Oregon Project, a prestigious running program led by famed track coach Alberto Salazar, seemed like the next step to world domination.

But Cain’s immense talent wasn’t nurtured in Oregon – it was starved. In a heartbreaking video op-ed for the New York Times, Cain, now 23, describes how the “all-male Nike staff became convinced that in order for me to get better, I had to become thinner, and thinner, and thinner.” Salazar would publicly shame Cain about her weight and tell her she was too large.

In response Cain started to obsess over her weight. As her body fat plummeted so did her estrogen levels. She didn’t get her period for three years and she broke five bones. (Low estrogen affects bone density.) She became depressed and started cutting herself. Eventually she left the Oregon project. The project itself, by the way, was shut down a month ago after Salazar was embroiled in a doping scandal.

Cain’s story is horrific but, unfortunately, it’s not unusual. As the Times notes in an article accompanying the op-ed, the pressure to lose dangerous amounts of body fat also “affected the only other female athlete featured in the last Nike video ad Cain appeared in, the figure skater Gracie Gold … [L]ike Cain, Gold got caught in a system where she was compelled to become thinner and thinner. Gold developed disordered eating to the point of imagining taking her life.”

Nike has said it will be investigating Cain’s claims of abuse at the Oregon project but this is far too little, too late. It can’t be emphasized enough that what happened to Cain isn’t the result of a few toxic coaches, it’s a systemic issue in women’s sports. Women are treated like they’re simply smaller men, and forced to conform to standards designed around male bodies. “I got caught in a system designed by and for men, which destroys the bodies of young girls,” Cain says in the video. “[T]here is a systemic crisis in women’s sports and at Nike, in which young girls’ bodies are being ruined.” Cain said.

So how do we change this? Well, as Cain notes in her video, “We need more women in power – part of me wonders if I’d worked with more female psychologists, coaches and nutritionists, where I’d be today.”

I also think we should levy a BS tax on companies that love to talk about female empowerment, but aren’t so keen on doing something about it. Earlier this year, for example, Nike spent a fortune on a flashy female-focused ad campaign called “Dream Crazier”, featuring the likes of Serena Williams. Until recently, however, it cut compensation during maternity leave. The company is also facing a federal lawsuit alleging it violated equal pay laws.

So enough with the expensive ads, Nike. If you really want to empower women maybe start by ensuring that no other young athlete has to suffer what Cain went through.

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